Martell & Co Visits and cognac tastings at Maison Martell

Maison MARTELL EN CHARENTE: TOURS, EXPERTISE AND TASTINGS IN COGNAC

Visits, tastings and expertise at Martell in Cognac, Charente. Discover the history, the cellars, the visitor experiences and the surrounding tourist attractions.

General overview of Martell

The Martell house is located in Cognac, in the heart of the Charente region, and embodies one of the historical benchmarks of the cognac world. Founded in 1715 by Jean Martell, the House is recognized as the oldest of the great cognac houses. For over three centuries, Martell has cultivated expertise passed down from generation to generation, based in particular on the art of blending and a constant attention to the expression of the terroir.

The historic Martell house site in Cognac welcomes visitors to an architectural ensemble that combines heritage and patrimony with contemporary spaces dedicated to discovery and tasting.

History and heritage of the House of Martell

The history of Martell begins in the early 18th century, amidst the growth of the Charente brandy trade. The house quickly distinguished itself through a rigorous approach to distillation and aging, as well as an international outlook.

Over the centuries, Martell has forged an identity based on elegance, refinement, and aromatic precision. The role of the Cellar Master, passed down through nine generations, remains central to the continuity of the Martell style. The house's historic cellars bear witness to this expertise, where time is a key element.

Visits and experiences at Martell

A visit to the Martell house in Cognac is structured around several experiences, allowing you to discover the know-how of cognac from different angles, from vine to glass.

Martell Discovery

The Martell Discovery experience offers an immersive journey retracing the history of the house, from 1715 to the present day. The scenography highlights the major milestones of the Martell style, its connection to the region, and its commitment to the art of cognac making.

The guided tour concludes at L'Atelier Martell with a comparative and commented tasting of Martell VSOP and Martell Blue Swift, or Martell Cordon Bleu and Martell XO, depending on the chosen option.

Martell Discovery ≫ (1h15; €25/35),

Martell Expertise

The Martell Savoir-faire experience provides access to a space usually closed to the public. After exploring the house 's historic cellars, visitors participate in a workshop to bottle a watch-sized cognac (20cl).

This tour highlights the technical processes involved in cognac production. The final tasting can continue in the boutique or, seasonally, on the Indigo by Martell rooftop.

Martell Know-how ≫ (2 hours; €75)

Martell Heritage

The Martell Heritage experience takes the experience further by offering the opportunity to create your own exclusive blend: a rare experience in an exceptional location!

This experience concludes with the tasting of a cognac from Martell 's prestigious collection, illustrating the complexity and diversity of Charente brandies.

Martell Heritage ≫ (2h30; €290)

Martell By Night

The Martell By Night tour offers a nighttime exploration of the historic Martell Cognac site in Cognac. The tour passes through various cellars before ending at the Indigo by Martell rooftop bar, offering panoramic views of the town of Cognac.

This special event tour combines heritage, a nighttime atmosphere and a cognac -based cocktail tasting.

Martell by night ≫ (2h; €40)

The Gallienne estate and the Borderies

The Gallienne estate is located in the heart of the Borderies, an emblematic cru of the Martell house. This vast wine estate, covering more than 200 hectares, notably houses one of the largest distilleries in the Cognac region.

A visit to Gallienne offers an opportunity to explore the challenges of sustainable and regenerative viticulture. The tour can be completed on foot or by electric scooter, before returning to L'Atelier Martell for a tasting.

Martell to Gallienne ≫ (2 hours; from €45 on foot, €60 by scooter)

The Martell workshop and exclusive editions

The Martell Workshop is the home of Martell experiences. This boutique offers the full range of Martell products, rare and exclusive editions, as well as personalization options.

Martell Workshop/Boutique: Every day from April to October from 10am to 7pm.

From November to March, Tuesday to Saturday, from 10am to 12pm and from 2pm to 6pm.

16 avenue Paul Firino Martell, 16100, Cognac. 05 45 36 34 98,

Information and reservations: visites@martell.com, www.martell.com

What to discover around Cognac within a 30km radius

Around Martell, the Charente region offers many discoveries.
The city of Cognac invites you to stroll along the Charente river, between landscaped quays and architectural heritage.
A few kilometers away, Jarnac and Saintes offer historic centers, Romanesque churches and local markets.

The Charente wine-growing landscapes are ideal for hiking and cycling, between vineyards, valleys and small rural roads.
The banks of the Charente also allow for gentle water sports activities.
Farmers' markets, artisanal distilleries and wine estates complete the exploration of this territory intimately linked to the culture of cognac.

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